I actively hate cauliflower. In marketing terms, you could call me a brand dectractor ... as I am generally pretty vocal about my dislike of the sweat-sock-smelling-mush-flavored vegetable. Hate is often extreme like that, and most of us believe passionately in what we dislike. What we "like" on the other hand, has been getting devalued for some time. Five years ago, I might have described my likes with a similar passion. Now I might click a "like" button just to download a free PDF, or get a coupon for a free drink. Facebook made the "Like" button a price of admission, and in doing so, they started the trend towards devaluing the idea of liking anything.
Really great blog and I love that fb will be offering other options to voice other feelings other than "Like" This will open up the sharing experience & make it more intimate & transparent!